ADMI-3810 Marketing And Management In Food Industry

The objective of this course is to create a space for reflection on the principals and fundamentals of marketing and its application to both the private and public problems that characterize the food supply chain, in order to help students in the definition of marketing strategies for products in this sector. The course will focus on recent trends in production, processing and distribution of food on a global scale. It will also consider elements that affect the international trade of perishable products and the political framework that influences the food industry.




Gomez Torres Teresa