ADMI-3311 International Marketing

This course is to familiarise the student with marketing management in an international context, which implies an evaluation of companies' internationalisation process, the analysis and selection of markets of interest (market intelligence), the evaluation of different means of penetrating international markets, drawing up a marketing plan for this entry and the development of a product or service in the market chosen. The focus of the course is application through market intelligence workshops, the development of interactive cases, interaction with lecturers on themes specific to international marketing management and the preparation of an exportation plan for a company in the Expopyme program.